THIS FINAL SECTION IS ABOUT YOUR ACTUAL MARKETING OFFERING A WAY TO CHECK IT'S IMPACT. Use this final part of the audit to test your website, Facebook Ad, Flyer or any other marketing piece. Literally open the page or get the ad in front of you and ask:
It is clear?
IS YOUR MESSAGE IN TERMS OF WHAT YOU DO OR WHAT THE ADVERTISEMENT IS ABOUT CRYSTAL CLEAR - OR COULD THE PROSPECT BE CONFUSED OR OVERWHELMED WITH DETAIL?
YES
NO
Is it compelling?
DOES IT EXCITE YOUR PROSPECT / IS IT SUFFICIENTLY EMOTIVE? OR IS IT BORING AND DULL?
YES
NO
Is it believable?
TO BE EMOTIVE AND EXCITING, WE HAVE TO BIG OURSELVES AND OUR PRODUCT UP A LITTLE AND CERTAINLY POSITION IT AS A SOLUTION, IS YOUR MESSAGE STILL BELIEVABLE?
YES
NO
Does it engage?
DOES YOUR ADVERT OR WEBSITE REACH OUT TO YOUR TARGET AUDIENCE. DOES IT SPEAK THEIR LANGUAGE? DO YOU DEMONSTRATE YOU GET THEM? OR IS IT ALL ABOUT YOU / YOUR PRODUCT?
YES
NO
Does it lead people to action?
IS IT CRYSTAL CLEAR WHAT YOU WANT YOUR PROSPECT TO DO NEXT? ARE THE BENEFITS OF DOING SO CLEAR AND IS IT CLEARLY SIGNPOSTED SO UNMISSABLE?
YES
NO
Genuinely use this check-list on all of your marketing. What you put out there must be clear above all else. And it's not easy. I have personally wasted time and money on websites, ads and marketing materials where I know I just wasn't very clear. We can feel so passionate and "into" our own stuff, we end up saying way too much and as soon as we feel it's no longer clear, we say even more!?!
Stop. People buy clarity.
We only need a few sentences to sell. But in these sentences we need to say what needs saying. And this is difficult.
Click below and review all audit questions and find out how to book a complimentary coaching call if you would like help.
REVIEW THE AUDIT
