THIS SECTION IS ABOUT YOUR CURRENT OR PLANNED STRATEGIES.
Again read each question out aloud and answer it honestly.
Are you crystal clear about your market and what pains your ideal clients currently struggle with or pleasures they seek?
YES
NO
IT IS OK TO HAVE MORE THAN ONE TARGET AUDIENCE BUT ARE YOU CLEAR? GETTING CLEAR HELPS YOU CREATE A SOLUTION SPECIFICALLY FOR THEM!
Do you have a clear point of difference and authority in your marketplace?
YES
NO
OR HAVEN'T YOU REALLY POSITIONED YOURSELF YET AND THEREFORE ARE TRYING TO COMPETE ON PRICE?
Do you have a powerful product or service that specifically meets your target market's needs?
YES
NO
HOW WE SET OUR STALL OUT IS IMPORTANT. THIS QUESTION IS ABOUT THE EXTENT TO WHICH YOU FEEL YOU HAVE A ROBUST HIGH VALUE OFFER FOR YOUR MARKET.
Do you have a well-developed sales funnel?
REFERRAL IS OK BUT NOT RELIABLE OR PREDICTABLE. HAVING A CONSISTENT WAY TO ATTRACT THE RIGHT CLIENTS AND ENROL THEM IN YOUR PROGRAMS HELPS TO GROW YOUR BUSINESS RELATIVELY STRESS-FREE. THE QUESTIONS JUST ASKS WHETHER YOU HAVE A SYSTEM TO DO THIS.
YES
NO
Do you have a clear marketing strategy (versus advertise and post based on hope)
YES
NO
BASICALLY IS THE WAY YOU MARKET ORGANSISED AND PLANNED OR IS IT A LITTLE HIT AND HOPE?
Do you have a set way to manage your clients and business?
YES
NO
THIS IS JUST ASKING HOW ORGANISED AND SYSTEMS-DRIVEN IS YOUR BUSINESS. DO YOU HAVE A CLIENT MANAGEMENT SYSTEM?
This might seem a lot to do.. You may even feel a little anxious about how best to get all this work done. Well, you know what to do at the end. It isn't easy setting all these things up, but once set up, they are set up!
GO TO PART THREE: YOUR MARKETING (5 QUESTIONS)
